The name Wi-Fi, commercially used at least as early as August 1999, was coined by the brand-consulting firm Interbrand. The Wi-Fi Alliance had hired Interbrand to create a name that was “a little catchier than ‘IEEE 802.11b Direct Sequence’.” Phil Belanger, a founding member of the Wi-Fi Alliance, has stated that the term Wi-Fi was chosen from a list of ten potential names invented by Interbrand.
The name Wi-Fi has no further meaning, and was never officially a shortened form of “Wireless Fidelity”. Nevertheless, the Wi-Fi Alliance used the advertising slogan “The Standard for Wireless Fidelity” for a short time after the brand name was created, and the Wi-Fi Alliance was also called the “Wireless Fidelity Alliance Inc” in some publications. The name is often written as WiFi, Wifi, or wifi, but these are not approved by the Wi-Fi Alliance. IEEE is a separate, but related, organization and their website has stated “WiFi is a short name for Wireless Fidelity”.